BLEACH, the London salon that made dip dying a ‘thing’, has released a range of at-home products. This includes a kit for a full head of bleach, white toner, a selection of super-cool colours and of course, a DIY dip dye kit.


Dip dye has been around for a while now, and the popular hair brands have been sneaking do-it-yourself kits into the high street stores in more recent times. The main one on the shelf has been L’Oreal’s ‘ombre’ kit, but from the orange hair I’ve seen in the streets and heard about in reviews it sounds like it wasn’t doing the job properly. Having been lucky enough to go to the Dalston based salon a year or so ago, I wanted to see if BLEACH’s at home kit achieved the same white-blonde ends that I’d held on to until the brittle end.

My natural hair colour is dark brown, but not black – important difference in the effect bleach can have. In dying my hair again now, the very ends had a little bit of blonde/light brown left in them but otherwise entirely natural.


At £7, the kit contains: 1 bottle of developing lotion (peroxide), 2 sachets of bleaching powder, 1 sachet of blending lotion, 1 conditioning repair mask, a tint brush, a mixing bowl and a pair of gloves.

There are a few stages to the process. Keeping the explanation short, the first is to separate your hair into three chunks – two bits at the front, one at the back. This is relatively easy to do yourself.

Next, you massage the blending lotion into the part of your hair where you’ll want it to start fading into blonde. I got the impression that this was just a basic lubricant that kind of waters down the bleach, to make a stage between your natural hair colour and the blonde. This was manageable by myself, but I’d say there wasn’t quite enough in the sachet – and I have quite fine hair.

Then I mixed the two sachets of bleaching powder and developing lotion in the mixing bowl – messy, and it makes your eyes sting, but hey, you are using bleach.


This was the bit that I had to get someone to help – unlike dying a full head of hair, you have to see where you’re painting. You have to blend it just below where you put the blending lotion and massage it into it– just about impossible to do blind. For another person though, pretty easy to see what they’re doing, so I recommend you have a friend on hand to help.

You’re meant to leave it in for 15-30 minutes, but as my hair is dark I left it in for the full 30. It washed out feeling quite brittle, but the conditioning mask sorted that out nicely, and conditioning it well has done a good enough job since.

Once it dried naturally, I was pleasantly surprised by bright blonde ends – no orange in sight.


So overall, I say if you want to dip dye your hair, this is the one. The result is undamaged, non-brassy hair (and most brands of white toner can optimise that). Getting it done at the BLEACH salon created a smoother, more gradual fade, but for the huge difference in the price this is definitely worth the choice. The one thing to keep in mind is that you will need a friend to help when you paint the actual bleach on.

BLEACH’s DIY dip dye kit is available on the Boots website. It sold out in the store in Clayton Square in Liverpool city centre when the products were first released in early October, but they will hopefully re-stock soon.