Only nine days remain until the launch of Isabel Marant’s collection for H&M and the countdown has officially begun. It’s the first major designer collaboration with the high street store, of 2013 since it last teamed up with Maison Martin Margiela last November.
And it’s going to be a big one.
If there wasn’t enough excitement already, the collection launch party stepped it up a notch. Situated in, of course, Paris and host to a spattering of Marant-clad guests including the likes of Audrey Tautou and January Jones, the evening was a huge success. The nineties atmosphere created at the event depicted the era in which Isabel debuted her eponymous line: brasseries, neon signs and street vendors were but a few of the nostalgic backdrops. A cinematic style featuring images, films and street casted models was used in order to present the gorgeous collection which includes many of the iconic pieces of her career.
The collection itself exudes that bohemian chic that is every bit Marant. Fringed leather boots, aztec printed woollies and various, patterned trousers capture the Parisian style that inspires the designer so much. The effortlessness and versatility of the pieces are factors not often associated with designer labels but with this collection, they’re everything that matters and make the label what it is. That being a perfect partner to H&M, a brand notoriously known for their comfortably stylish pieces.
The relaxed and urban theme of the launch party, and her collection itself, represent the accessibility of this line to everyone, alongside the affordable price-tags. It’s a wearable line which includes many classic yet edgy pieces which are sure to fly off the shelves. And not forgetting this collection is the first time Marant has designed ranges for both men and children too, there literally is something for everyone. So I’ll be waiting patiently online next Thursday for my own bit of Marant. Au revoir for now Isabel!