What with the Oscars and the Brit Awards both this month, you would have thought if there was a dress worth breaking the internet it would be from one of these events.

But no! The Twittersphere went into a frenzy last night over the simple question of what colour is this dress.

Blue and black or white and gold?

Blue and black or white and gold?

Ellen Degeneres, Kim Kardashian and Taylor Swift have all been tweeting about the dress amongst tens of millions of others sharing their opinions online, all culminating in what has been one of the biggest social media debates of late.

The image originated from a post on Facebook which was reposted by Tumblr user ‘swiked’ (real name Caitlin McNeill) with the message “Guys please help me – is this dress white and gold, or blue and black? Me and my friends can’t agree” the image sparked the internet alight with the post reaching Buzzfeed alongside an opinion poll asking readers what colour they saw the dress as – an article that has now been read over 25 million times. The Buzzfeed poll illustrates that the majority of people see the dress as white and gold whereas, in reality, the dress is blue and black and you can find yourself the proud owner of the dress here, sold by the retailer Roman.

The blue and black dress as sold by the retailer Roman

The blue and black dress as sold by the retailer Roman

#TheDress or #DressGate as it is now being named on Twitter is a perfect example of how Social Media works in the modern day. The image went viral overnight with companies such as SpecSavers, Schuh and Burger King all getting involved on Twitter and Facebook in order to capitalise on the situation for advertisement.

There are hundreds of scientific explanations circling the internet as to why #thedress has polarised the internet, however, black and blue or white and gold, no matter what you see the dress as – there is one thing we should all agree on… The dress is hideous.