The sixth, much-anticipated Taylor Swift album reputation dropped on 10th November to millions of awaiting fans. The album reached 1.2 million in pure albums sales in the first week alone, topping the US Billboard Top 200 chart.
The album tackles a range of issues that Swift has been facing over the past three years. These include her love-triangle with Tom Hiddleston and Calvin Harris, her ongoing feud with Kanye West and Kim Kardashian, and her new-found love in her boyfriend of a year, Joe Alwyn.
Since 2006, Taylor Swift has been through many phases from country girl at sixteen, to pop queen and controversial figure with her last album 1989. The rhetoric of Swift’s sixth album reputation is that of maturity, ‘shaking off’ her sweet image to reveal an empowered woman.
The media’s interpretation of Swift as untrustworthy is a theme running throughout the album with Swift playing up to her image in the lead single ‘Look What You Made Me Do’. The unapologetic, sassy side to Swift can be seen in ‘I Did Something Bad’ and ‘Don’t Blame Me’ demonstrating her acknowledgement of her past mistakes. As the album progresses, it moves from electronic bass lines to more vulnerable, intimate tones. Adult themes are addressed in both ‘Dress’ and ‘So it Goes…’ demonstrating the maturing of Swift over the three years between 1989 and reputation. These tones are not the only contrasting elements between reputation and Swift’s earlier albums. There are less intimate ballads on her latest album, with ‘New Years Day’ and ‘Call It What You Want’ being the only remains of Swift’s earlier trademark ballads.
Overall, reputation highlights Swift’s new happiness in a way her previous work has been unable to capture. The beauty of Swift’s lyrics has always been the ability to connect to her audience and her sixth album does not differ from this. However, this album resonates with the audience in a different way. Rather than through sad songs of abandonment and heartbreak, the album demonstrates the journey of a woman finding herself and her happiness, making a few mistakes along the way.
The success of the album has not translated to concert ticket sales due to the increasing price of tickets. Therefore Swift’s tours are unlikely to sell out. She is performing in Dublin, Manchester and London as part of the ‘reputation World Tour’.
After Taylor’s long history with Spotify regarding artist pay, reputation is now available on Spotify here.